Some messages are harder to write than others, and this is certainly one of them.
As we approach the end of 2026, we want to share some important news about the future of Adventrue.
Due to significant changes in federal hemp regulations, we have made the difficult decision to close Adventrue by the end of this year, potentially sooner.
With important regulatory changes scheduled for November 12 and December 11, 2026, the future of many hemp-derived products is changing. These restrictions will significantly impact the products we offer and our ability to continue operating as we do today.
New federal regulations are scheduled to impose a limit of just 0.4 milligrams of total THC per container. To put that into perspective, our Drift gummies contain a micro-dose of 3 milligrams THC per gummy, and a total of 30 mg in a 10 gummy pouch. This conservative and effective product would be 75 times the ridiculous new cap. These changes will make it impossible for us to continue offering most of the products our customers have come to know and enjoy.
When we started Adventrue, our goal was simple: to create quality, thoughtfully crafted products so that people could have safe and effective natural benefits for better sleep, less pain, and more enjoyment. Along the way, we gained something even more valuable — customers like you.
Every order, every kind word, every recommendation to a friend, and every moment you chose to make Adventrue part of your life has meant more to us than you may realize.
We are incredibly grateful for the loyalty, encouragement, and support you've shown us throughout this journey.
While this isn't the ending we had envisioned, we are proud of what we've built and thankful for everyone who has been part of it.
What happens next?
For now, we plan to continue operating and fulfilling orders as long as we are legally able to and we have inventory remaining. We will be running out of certain flavors, and certain product lines over the next 45 days. Our website will be removing items as inventories are depleted.
In the meantime, we invite you to enjoy your Adventrue favorites while they remain available.
Most importantly, we want to say thank you.
Thank you for supporting our business, believing in our products, and allowing us to be part of your moments, big and small.
Our time as a company may be coming to an end, but our appreciation for you will remain long after our doors close.
From all of us at Adventrue, thank you for being part of our journey that was made possible by you.
The Adventrue Team
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